Branding and identity
Logo, labels, catalogue, business cards
The concept for this brand evolved after a workshop which was held to deepen the understanding of Yifat and Alik's inspiration and creation process. The two — a couple and Product Designers who design leather bags and work through constant dialogue and put great emphasis on hand-made processes. This reflects in the logo, and the golden dash is a representation of the great detail which is put into each individual piece. It also symbolises the dialogue, as an element which connects between two ends.
This is a new venture for the brand owners, who requested the branding is cost-effective and easy to reproduce at their home or studio. This lead to the technique of gold foil printing with a simple black and white template, which together encompass simplicity and style.
catalogue
business cards
labels
